Toolkit

Marketing: strategy, campaigns and tactics

Added on: 29th February 2008

Summary:

As in the case of audience development, there is no single, accepted definition of arts marketing and the debate about whether arts marketing is different to any other sort of marketing continues.

What is certain is that most arts organisations do marketing to some degree these days. It works best when both strategy and day-to-day tactics are in place. This tool kit looks at the difference between the two, offers a framework for putting together a strategy and presents ideas for tactical marketing and quick fixes.

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