002

Roots at Leicester Haymarket Theatre

Added On: 29th February 2008

Summary:

What
Roots Phase 2

When
2002 - 2004 (initially a 3 month pilot, but extended)

Where
Leicester Haymarket Theatre

Approach
Building trust between a theatre and an Asian audience

Key features

  • A full-time post created
  • A wide ranging brief to work across and with all departments of the theatre
  • A free hand to use imaginative and inventive ways to reach local communities
  • Support from senior staff

Challenges

  • Ensuring all staff had a clear understanding of the role
  • Finding appropriate ways to engage with different departments in the Theatre

Impact

  • Significant success in raising the profile of the theatre in minority ethnic communities
  • A noted change in the profile of attenders, particularly for some shows

Funding
ACE funded programme

Download the document

» Back to case studies