Cultivate

Arts Council England works to enable everyone to experience arts that enrich their lives. To help achieve this they work in partnership with artists, arts organisations local authorities and others to find new ways to excite, engage and inspire people. To inform this work, ACE have developed a new arts-based segmentation of English adults comprising 13 distinct groups.

The segmentation provides new insight into how and why different kinds of people engage with the arts in England today. It can also be used as a source of insight and ideas for building new audiences for the arts.

To find out more about the segmentation and how you might be able to use it to support your work, visit their website:

http://www.artscouncil.org.uk/audienceinsight/

Cultivate will be championing the dissemination of this information in the East Midlands.