Your Audience is Your Team - creative marketing approaches

Our audiences are at the centre of everything we do. Sometimes they even know us better than we know ourselves. Bringing your audience on team is a great way to tap into their ideas, energy and experience. Their input can help develop all aspects of your marketing approach. It can be challenging but more often its a rewarding and enlightening process for everyone involved. 

This session invites you to explore the different ways you can work with your audience such as;
- Working with arts ambassadors
- Co-creating programmes and promotions
- Using ideation techniques 

The workshop will be a combination of presentation, discussion and fun practical exercises.  It is suitable for hands-on marketers and curious strategists.


Please book a place through Cultivate website.

Cost: £30 + vat.

About the Trainer:
Mel Larsen is an Arts Marketing Consultant, Facilitator and Trainer. She has also founded several successful community engagement projects including the Streatham Festival, an annual community led arts event in South London for which she received a Lambeth Civic Award.

Mel's 20 year career in the arts includes working as Administrator for touring company Black Mime Theatre and as Marketing Officer for Talawa Theatre Company before joining A.R.T.S. consultancy firm as a full-time consultant.  As an independent consultant for the last 11 years her clients have included Arts Council England, The Australian Arts Council, Creative New Zealand, Audiences Central and The British Council. 

Key projects have included writing, ‘A Guide to working with Arts Ambassadors' published by Arts Council England, and working on the ‘Not for the Likes of You' project as part of the Morton Smyth Associates team. Recently she supported the set-up of ambassador programmes for Gothenburg Symphony Orchestra and in the UK for the Museum in Docklands and The National Trust in the West Midlands. She was also Director of Streatham's first Food Festival in May 2009.

Mel is currently developing an on-line resource for arts organisations running arts ambassador programmes: http://www.artsambassadorresource.com/

She is also an obsessive fan of Depeche Mode, an occasional artist and co-owner of http://www.oggleverything.com/

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