Crystal clear

Using audience and visitor data for strategic planning

What is it about?

How do you know when to stop collecting data and start planning? How much information is enough? This workshop will enable you to select the right approach for your strategic plan and give you the advocacy tools required to bring others on the journey with you.

Who is it for?

Those at head of department, director or senior manager level, looking to improve their marketing and business planning through the effective use of audience/visitor data.

What will I learn?

• How to use audience/visitor data to make good decisions
• How to use tools to analyse and select a strategic approach
• How to overcome barriers to make the strategic change work
• How to keep your plan on track to inform future development

 Trainer: Vanessa Rawlings-Jackson, Chief Executive, Cultivate.

Dazzled by Data is the only UK training programme specifically designed to address the training needs of arts and cultural organisations in gathering, analysing and interpreting audience data.

Dazzled by Data is a programme of support running alongside an Arts Council England initiative called 'National Toolkit for Audiences'. Cultivate is running a series of Dazzled by Data workshops, which have been designed to help arts organisations make best use of data and information available to them to develop audiences, visitors and participants.

Cost £65 plus VAT. 

Dazzled by Data is an Audience Data UK (ADUK) training programme delivered by Cultivate. The programme was devised by the Arts Marketing Association and Network with funding from the four UK Arts Councils.  http://www.aduk.org/"

Support materials available via the ADUK website at http://www.aduk.org/