SEMINAR: Audience Insight: Qualitative Methods for a deeper understanding of your audiences

When is a qualitative approach most useful and effective and what are the benefits and limitations of different qualitative methods? Whether you’re doing audience research, evaluation or consultation, qualitative methods offer rich information which can add insights to existing data, and inform future research and planning.

By the end of the session you will be able to:

• Understand the basis of a qualitative approach and how that differs from a quantitative one
• Demonstrate the essential elements of qualitative methodologies.
• Assess which qualitative methodology would be appropriate for your research.
• Explain relevant sample frames and sizes.
• Identify resources required to undertake or commission qualitative research.
• Write recruitment criteria and topic guides.
• Identify effective facilitation skills.
• Explain key ethical and data protection issues.

Facilitator: Bryony Duncan, Research Manager, Audiences London

Cost: £50 plus VAT

Please book through the Cultivate website.

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