SEMINAR: Using existing sources of audiences data and information

First stop for any research project is to use the rich sources of information that already exist, both your own and a wide range of free resources. These will help you to formulate and even answer your research questions, and may also save you time and money when you commission original research.  These sources also help you identify your potential audiences and the make-up of your catchment area.

By the end of the session you will be able to:         

• ­Select relevant information from existing sources of audience information.
• Use the Office for National Statistics website to develop a profile of your catchment area based on variables, such as education levels, household composition, ethnicity and indices of deprivation.
• Analyse TGI Area Profile Reports.
• Explain Mosaic geo-demographic profiling.
• Explain audience information in the context of benchmarks, such as Snapshot London and Audience London’s Visual Arts benchmark or other organisations’ information.
• Layer up the available information to identify areas for penetration or of potential.

Facilitator: Orian Brook, Research Associate, Audiences London

Cost: £50 plus VAT

Please book via the Cultivate website.

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