Cultivate Team

Vanessa Rawlings-Jackson

Executive Director


Vanessa Rawlings-Jackson started her career in the arts as the first General Manager at Perth Theatre and then held key marketing roles as Marketing Director and Consultant to major UK companies including Birmingham Rep, Nottingham Playhouse and Leicester Haymarket.

She has previously worked with Arts Council England specialising in marketing and audience development and business planning. During this period she gained experience in a wide range of art forms and undertook consultancy work for an extensive range of cultural organisations throughout the UK and abroad as well as for the Arts Councils of England and Wales.

Vanessa specialises in governance, business planning and implementation, advocacy and developing skills and strategies for fundraising and philanthopry. She is a Fellow of the royal Society of the Arts, Chair of Retina Dance, and a director of Audiences UK.

07780 707600

Bev Shephard

Business Manager

Bev is Cultivate's Business Manager. She holds a 1st class degree in Music from Manchester University and a Masters from the University of London. Bev has over 20 years' experience in arts and creative industries management with particular expertise in Strategy and Business Development, Finance, Ops and HR.

Bev is also an independent Consultant, entrepreneur and works for Creative Leicestershire as Creative Industries Business Advisor. One of Bev's key areas of interest is entrepreneurial sustainability in the arts and broader third sector. She is practicing this as Director of the Community Interest Company she runs with her co-Directors, Haarlem Artspace, Derbyshire.

Formerly Director of Resources at the charity The Mighty Creatives, Bev has also worked at Culture East Midlands, Dulwich Picture Gallery, London, as a practicing musician and at an independent publishers.

She is a Trustee of Level in Rowsley and of Derbyshire Dales CVS.

Ruth Jindal

Communications and Events Manager

Ruth Jindal is the Events and Communications Manager at Cultivate. She studied History of Design at the University of Brighton, Arts Management at the University of Sussex and Arts Criticism at City University. Ruth has over 20 years' experience in arts management with particular expertise in press, PR and marketing.

Formerly Director of Communications at the Design Museum in London, Ruth has worked at the BBC, Museum of London and Arts Council England. One of Ruth's key areas of interest is cultural philanthropy and she organised a series of debates with the RSA in the East Midlands.

With a strong focus on creative and cultural industries, Ruth teaches critical & contextual studies on undergraduate and postgraduate design courses at De Montfort University in Leicester.

A Fellow of the RSA since 2000, Ruth is the elected Fellowship Councillor for the RSA in the East Midlands. Ruth is bilingual in Welsh and English.