1. Skip to content

Cultivate Associates

Sally Bassett

Leadership & Skills, Organisational Management, Audience Development & Marketing

Sally's career has spanned business development; project management and supporting arts organisations partner education, business, regeneration and economic development sectors. During her time in the private sector, with Crayola, she supported educators to promote creativity in the curriculum and worked with galleries and museums nationally.

At East Midlands Development Agency (emda) Sally developed and managed projects from large scale capital regeneration to innovation and economic growth, led skills partnerships and strategy development, and developed skills support for the Creative and Cultural Industries. At Arts Council England she bought a range of partners together with local authorities to support the regions new arts venues articulating cultural value in place making and supporting the sustainability of the arts in the East Midlands through leadership development programmes.

Sally is also a Trustee of The Creativity Centre Educational Trust which works to widen access to creative education.

Jo-Anne Breckon

Strategic Development and Fundraising

Jo has fifteen years' experience of management and programme delivery in the arts and cultural sectors, with particular expertise in arts funding, strategic development, public art and arts, health and wellbeing.

In 2007, after nine years at the Arts Council of Wales, Jo joined Willis Newson, the UK's leading consultancy specialising in arts and health, and became its Deputy Director in 2010.

Jo is a founding partner of Ceridwen, a collective of experienced professionals working in the arts culture and heritage sectors. She is also an Associate of Willis Newson and an external assessor for the Arts Council of Wales' Lottery Capital Programme.

Pawlet Brookes

Leadership & Skills Development, Management, Audience Development & Marketing

Pawlet Brookes is the director of Serendipity, the company that produces the Let's Dance International Festival. She has been the Artistic Director of the Peepul Centre,Leicester and more recently the Chief Executive of Rich Mix, East London and for both organisations she instigated and nurtured new festivals and arts activity.

Pawlet Brookes is one of the most successful and respected Black artistic CEOs of her generation. Initially trained as a dance teacher and performer, she went on to gain BA and MA qualifications in the field of arts, before working for a number of established arts organisations up and down the country. Through this, Pawlet has gained an extensive background in the arts that reflects the vision, passion and diversity of. As a result of her work she was nominated as a finalist in the Regeneration and Renewal Awards 2009 for Leadership in Regeneration.

Michaela Butter

Organisational Development and Change Management

Michaela has worked in arts management for over 30 years initially as a curator at Nottingham Castle Museum where she organised a wide range of contemporary and historic exhibitions both locally and internationally before moving into venue management as Service Manager for Nottingham Museum Service, Angel Row and the Yard Gallery and now as co-Director of Embrace Arts in Leicester.

She spent 10 years in the arts funding system on the board of East Midlands Arts and the Crafts Council and then as Director of External Relations, Arts Council England supervising an ambitious £125 million Capital Development programme across the East Midlands Region. She led on a number of international partnerships to ensure local artists were represented in major projects such as the Young Artists European Biennale. She worked on secondment at national level as Director of Arts Strategy overseeing policy development to inform Arts Council's approach to international, rural and Local Authority working.

Moss Cooper

Fundraising and Philanthropy, Organisational Development

Following a career in venue management Moss Cooper became director of the Arts Council's National Lottery Programme in 1995. In his 11 years in the role he established significant investment in arts infrastructure, devised strategic investment of funds and radically changed the Arts Council's policy for culturally diverse organisations.

In 2006 Moss moved to New York where he took the position of associate Dean of the School of the Arts, Director of Principal Gifts at Columbia University. The role saw him enter at a critical time of development. In this position he renovated and established programmes, providing opportunities for new and existing donors and succeeded in reversing declining revenues.

Moss has worked as an international consultant with organisations including the Sydney Opera House and a wide range USA & UK companies and agencies advising on and implementing philanthropy and donor strategies.

Alison Edbury, &Co

Audience Development & Marketing, Organisational Development

Alison has extensive skills and experience in leadership and management, marketing, fundraising and communications having held posts since the 1980s at Ikon Gallery, Cornerhouse, FACT and most recently, &Co The cultural marketing house.

Alison's role at &Co has involved providing overall leadership and management of the core consulting, professional development and digital/on-line offers of the business and acting as the lead representative of the overall business in the Arts & Cultural community both in Yorkshire and further afield.

Alison led &Co through a major organisational change programme in 2007/10, and has also led numerous multiple year collaborative audience engagement and research programmes Alison was Chair of Audiences UK 2007-2011, was appointed Fellow of the Royal Society of Arts in September 2010 and also has a PGDip. in European Cultural Planning. She is currently a Director of Audiences UK.

Jo Elliott

Leadership and Skills Development, Management, Organisational Development

Jo Elliott has over 18 years generalist HR experience, gained in the Retail, Information Technology, Energy, Hospitality and the Arts sectors. Her background includes single, multi-site, and international HR management in the private, public and third sector.

Jo has a wealth of experience in dealing with acquisitions, mergers, TUPE transfers, turnaround and start-up companies as well as handling re- structuring and redundancy, outplacement and organisational development programmes. She brings extensive experience of working both strategically and operationally to support all types of companies in their plans and objectives.

Michael Hoar

Leadership & Skills Development and Organisational Development

Michael Hoar has more than fifteen years' experience of cultural sector development, including roles at Arts Council England and Culture East Midlands, delivering on major government initiatives. Working with national government, national and regional agencies and local bodies, he was instrumental in forming strategic multi-agency partnerships across: education and skills; economic development and regeneration; local government; spatial planning; health; and Third sectors.

In 2008 Michael established his own independent consultancy practice, working with clients in leadership and management, as well as strategy and organisational development. Today, Michael's clients include regional cultural sector development agencies, local authorities, cultural organisations and independent professionals.

Geoffrey Horley MBA FCA

Financial Management and Organisational Development

Geoffrey has been involved in business planning work for larger arts-based charities since the early 1990's.

Geoffrey trained as a chartered accountant, obtained an MBA from Manchester Business School in 1984, and in 2000 obtained a Diploma in Charity Management (with distinction) from City University Business School.

He was engaged by Arts Council England (ACE) to assist in business planning 'road shows' that launched ACE's Incentive Funding programme in the early 1990s and since then has been involved in the assessment and post-completion monitoring of many major projects funded through lottery funds. He has also acted for grantees, and operating through Chittenden Horley, has long-term professional relationships with more than fifty charities.

Geoffrey is particularly experienced in the following areas:

  • Financial and operational planning for new arts facilities
  • Legal and tax (VAT) aspects of charity management including financial reporting practices
  • Risk assessment and scenario planning

Heather Lomas

Organisational Development

Heather Lomas is an established and well respected cultural heritage consultant with an exceptional track record. She provides a strategic overview for projects, whilst always maintaining a pragmatic and practical approach to problem solving.

Heather has a diverse clientele and works across the UK and beyond, delivering a range of services. Specialising in strategy and policy development, enabling organisational change, project management, volunteer development, audience development, consultation and evaluation, collections management and development and event management Heather has delivered contracts on national policy and project delivery for MLA and ACE and worked with clients from large national museums to small volunteer run organisations.

Heather's reputation for consistently high standards and successful delivery of projects, combined with her flair for facilitation and networking with the cultural heritage sector, provide the context and expertise required to ensure successful delivery of projects

Heather is a monitor, mentor and expert adviser to the Heritage Lottery Fund, an affiliate of Collections Trust and a partner in Collections Management Network.

Robert Nieri

Organisational Development - Charity and Commercial/Company law

Robert is a Senior Associate of Freeth Cartwright whose main areas of work include commercial dispute resolution and commercial advice together with shared responsibility for firm-wide business development and communications. He has a particular interest in charities and "more-than-profit" sector.

Robert's recent work includes:

  • Review of 22 Museums' legal structure of Survive & thrive, Cultivate's organisational development programme funded by Renaissance East Midlands
  • Advising on the legal restructure of Cultivate
  • Acting for social enterprises upon transfer of substantial property from another social enterprise (environmental)
  • Acting upon merger of two social enterprises (care sector)
  • Advising organisations upon charitable registration
  • Advising charities on governance and constitutional issues
  • Responsibility for preparation of documentation for firm tenders for legal services
  • Involvement with website content development, firm PR and corporate social responsibility
  • Involvement in community volunteer work

Alison O'Hara

Audience Development & Marketing

Alison graduated from Newcastle University with a degree in Social Studies and since then her career has spanned the financial, media and cultural sectors. In 1998 she joined the regional arts board Northern Arts, then the arts funding body Arts Council England, North East, moving to Audiences North East (ANE) in 2006. She joined ANE as Marketing Manager and was subsequently appointed Chief Executive. She holds a MA in Marketing from Newcastle Business School and the Chartered Institute of Marketing's Professional Postgraduate Diploma in Marketing. She is also a member of the Chartered Institute of Marketing.

Debbie Read

Fundraising & Philanthropy, Organisational Development

Debbie Read is a cultural management consultant, specialising in business strategy, fundraising and governance. Debbie has delivered consultancy projects for arts organisations and museums across the country and offers expertise and experience in developing fundraising and income generation strategies.

She was Director for Arts & Business in the East Midlands for 10 years, working in partnership with cultural organisations and commercial businesses. She was Head of Combined Arts & Planning at East Midlands Arts, managing arts lottery distribution, corporate and local government relationships, and regional funding for combined arts.

As a consultant she has worked on the Renaissance East Midlands programmes, Survive & Thrive, and Improving Governance & Succession Planning, and as a trainer and facilitator for boards across the East Midlands. She was a national governance consultant for Arts & Business for 8 years before going freelance in 2011, and a trainer and broker for commercial business people joining cultural boards through the Arts & Business Board Bank.

Liam Upton

Audience Development and Marketing, Project Management

Liam worked for Cultivate full time between 2009 and 2013 and was involved in all aspects of our work with responsibilities for project management and communications and events. He has recently moved to Edinburgh but continues to work with Cultivate as an associate, managing the VANTAGE programme and Viewpoints- an online survey service for museums and galleries in the region.